In order to write high-quality website content, you must take into consideration the needs and behaviors of your readers. Your audience usually has a short time to read, so it’s best to keep the content simple and easy to scan so readers can get a grasp of the main points at a glance. Your content should also be relevant to the topic and provide applicable solutions to meet the urgent needs of your audience. Here are some of the steps you should take to provide top-notch readable and shareable content.
Focus on Simplicity
If your article is interesting and easy to read, more people will take the time to read the entire piece and share it with others. Be as simple as you can by using words that your audience is familiar with. Avoid long run on sentences. A good rule of thumb is to limit the maximum number of words to 20 words per sentence. If you are writing an article that requires the use of technical words or jargon, explain their meaning within the text or provide a link that defines the word clearly. People will see you as an authority on a subject if they can easily read and apply the information you provide.
Keep your content relevant to your topic and to the specific needs of your readers. This will also make your content rank high in search engines. An easy way to do this is to choose long tail keywords and write content that solves a particular problem or provides relevant tips. You should use words and synonyms that are relevant to the topic. For instance, if you are writing about cars, your article should contain words like fuel efficiency, miles per gallon, emissions, dashboard, and acceleration.
Make it Easy to Scan
Most of your website visitors have little time to read. They are also being distracted by notifications from Facebook and Whatsapp. So you should make it easy for them to scan your article quickly and pick out relevant information. Use bold text to highlight important keywords and add relevant links to other articles that will explain words that you want to emphasize. Break up the article into short paragraphs and add at least 3 to 5 subheadings in a 500-word article.
Make sure you proofread your content to remove typos and grammar errors. You can use spell check to take care of typos but sometimes it may not be able to eliminate all the grammar errors. That is why you should use a grammar correction service like Grammarly to check your content. When your content is free of spelling and grammar errors, it helps you to rise as an authority in your niche. You may also hire a professional writer to help you write your content so you don’t have to worry about mastering all the rules of grammar.
Build up a Conversation
Write your content so that it encourages your audience to respond with comments. An article with comments will automatically rank higher in search engines than one without comments. Don’t assume that your readers will write comments. Ask them to do so. Then respond to each of their comments so can they build trust in you as an author. Comments also add value to your content when they are relevant and unbiased. Use a filter to eliminate overly negative and irrelevant comments. You should also encourage readers to share your content with their friends on social media.
Now that you know the steps to write high-quality website content, you should take steps today to apply them. Keep your content simple and easy-to-read by using a scannable format that your readers will love to read and share.
LightHouse Graphics specializes in several areas of online presence such as graphic design, website design, and social media marketing and content creation…just to name a few. If your business needs assistance in any of these areas, give us a call. We’d love to work with you.