03 Sep Creating Fabulous Articles That Are Orange County SEO Ready
When you create content for your website, there are a few key points you want to keep in mind. Your content’s purpose is to educate, entertain, and engage your readers. It’s not acceptable to just throw something up onto your website and hope for the best. That strategy (or lack thereof) is sure to lead you nowhere. You want to take the time to provide valuable content, but your efforts are wasted if no one knows your business exists. That’s where SEO comes in, especially when focusing on orange county seo efforts. SEO done properly provides you the visibility you need to get your message across and become an authority in your market. When you pair the Three E’s of content creation with amazing SEO, you will ultimately convert visitors to customers in no time.
What Constitutes Amazing Content for Orange County SEO?
We mentioned earlier that your content is meant to educate, entertain, and engage your visitors. There are a number of ways to do this. Here we will outline a few of the more effective ways to create content that builds trust and helps turn visitors into clients.
Give Examples: It’s one thing to tell someone something; it’s something totally different to show them. Use written word to paint a picture or give an example to get your point across to your readers. This makes your content and orange county seo efforts more relatable and trustworthy. You can use real-life stories from product users or focus on stories in the news that are relevant. Become a storyteller. Everyone loves a good story.
Be Authentic: There’s a saying you should keep in mind when creating content for your website: “Be yourself. Everyone else is already taken.” Authenticity goes a long way in business, especially where social media marketing is concerned. People want to get to know you, and letting your personality show through is a great way to develop trust with your tribe. Use your sense of humor or your love for movie quotes and song lyrics to make your content stand out from all the rest. The one thing you can use to sell your products and services that no one else has is…YOU! Use that to your advantage.
Know Your Tribe: Be sure to keep things simple on your website. Paragraphs should be short and to the point. Content should be easy to read and pleasing to the eye. Most people don’t have time to read a small novel, so keeping information to small, manageable paragraphs will encourage visitors to actually read the copy you’ve spent your time creating.
Boosting Your SEO When Focusing On Orange County SEO
Now that you have created amazing content, it’s time to get it out to the world. Promoting your work on social media is great, but it’s only one piece of the puzzle. Truth is, most people find what they need through search engines, so you need to make sure your content is optimized so people can find you. Here’s how you do it.
You first need to know what key words your ideal customers are using to search for businesses similar to yours. If you run a book store, you want to use words like book, store, novel, reading, and best-seller in your content, especially in the titles and subtitles. These are words that people who are looking for book stores would commonly run through a search engine, and when they do, you want to be the first result they see. Next, make sure that your key words appear in your articles organically; that means they should flow naturally within the content. This may be tricky to do with some key words, but it’s not impossible. What you don’t want is text that is odd or doesn’t make sense simply because you had to plug your key words in somewhere. Lastly, be sure to include relevant pictures with alt text that includes your key words. This will up your visibility tremendously.
Use the tips we’ve given you in this article to create engaging, educational, and entertaining content that will make people take notice.