How much thought have you actually given to your website design and strategy? Why do you even have a website for your business? If your answer to that last question was “…because everyone else does” it may be time to rethink your strategy.
Your website has to got to be designed with a distinct purpose. Sure, you want it to be pleasing and somewhat entertaining to your visitors, but you also want to turn those visitors into paying customers and you also want them to tell everyone they know about your business. Your best bet is to find a website design company that understands this and can work with you to create a site that is visually pleasing yet easy to navigate.
In this article, we will share with you our top 3 things you absolutely need to do with your website design if you want to increase your conversion rate. They are simple and straight forward yet proven to be highly effective.
Get to the point
Let’s face it, we live in an instant gratification kind of world where fast food isn’t fast enough and we balk if we have to wait 8 seconds for an app to load on our phones. We have a lot to do and not much time to get it done, so the more we can cram into our day the better, right? It may not be the ideal way to live, but it’s the reality of today’s society. When people visit your website they want to be able to find what they’re looking for in a reasonably short amount of time. This is one of the most important aspects of web design. If visitors can’t find what they are looking for in a timely manner they will become frustrated and take their business somewhere else. Keep your web design clean, simple, and professional and be sure that your content is relevant and not too wordy. Get your message across in as few words as possible and don’t forget to include a call to action inviting your visitors to take the next step towards making a purchase on your site.
Choose a visually stimulating design
Earlier we suggested keeping your website design simple, clean, and professional. This strategy does remain true, however, you design does still need to be visually stimulating and inviting to your visitors. The best ways to achieve both of these ideals is through the use of consistent colors and fonts that are uniform with your company’s branding. Research suggests that a person recognizes images up to 50 times faster than they do words. That’s why when you see the logo for company you know exactly what company it is before you even see the company name. Keeping your content and imagery pertinent to the focus of your business will help visitors understand what your business is about and whether or not it will be a good fit in a fairly short amount of time, which is exactly what your visitors want. While you want to keep visitors on your site long enough for them to purchase a product or service, you also don’t want them feeling like they are wasting their time. If you are a good steward of their time by providing clear and concise information, they will most likely not only make a purchase but also refer your business to friends and family.
Snag visitor’s attention quickly
Research shows that you have approximately 5 seconds to snag your visitor’s attention before they a) decide to peruse your site further or b) take their business elsewhere. That’s not a whole heck of a lot of time, so you’ve got to go all-in on your web design. Here are a few tips to help you out.
First, make sure you have plenty of calls to action and that your buttons are clearly marked and easy to find. Next, be sure to incorporate images of people. People like seeing other people’s faces especially when they are pleasing, happy, and bring with them a sense of joy and peace. Finally, try using large images as opposed to a number of small ones. Larger, more colorful images will grab your viewer’s attention and is proven to be more engaging.
And there you have it; the top 3 things you can do to crush your website’s conversion rates. Be sure to let us know what you thought of this post in the comments below.
Photo Credit: WSB Radio