So here you are plugging along in your business but just not seeing the results you would like. You bust your butt on your website making sure content is current, SEO is sufficient, images are high-quality…there is no stone left unturned but still you continue to struggle. What you need are a few simple hacks to get the party started on your website and boost your lead generation. One of the leading Los Angeles website design companies, LightHouse Graphics, suggests you put these tips to the test on your website and let us know which ones worked best for you.
Los Angeles Website Design Company: “Check Your Conversion Rate”
There are a lot of really great web designers out there that can create amazingly beautiful websites that have little to no conversion. The first thing you want to do is have a full conversion audit done on your site to see exactly where you stand. If you are in the Los Angeles area, check out LightHouse Graphics. We are an excellent Los Angeles website design company that has a team of designers who are well versed in conversion rates and website creation that works to increase those rates. Knowing where you are is the first step to knowing where you need to go.
Make Use of Your Google Analytics
You can’t change what you don’t know. When you take a look at your Google Analytics you’ll see exactly where your highest conversions are coming from. If you are getting zero conversions from your Twitter feed, you don’t want to continue pouring time and money into doing what you’ve always done. You want to meet up with your social media management company and tweak your content or hold off on Twitter all together for a while and pour those funds into something more profitable. If you see your blog is getting tons of traffic, maybe you could take your Twitter budget and move it over to spending more time promoting your blog. It’s really a simple concept but again, you can’t change what you don’t know. You’ve got to do your homework.
Use Testimonials to Boost Third Party Credibility
When people need someone to provide a service, what is the first thing they do? They hop on Facebook and ask their friends for referrals, right? How many times have you seen posts like, “I need a plumber in the San Jose area. Got any suggestions?” People don’t want to waste their time or money on a product of service that isn’t going to give them their desired result. They look to others to get their input because they trust that they will have the same result. Including testimonials from your clients will provide that much sought after referral of sorts and will definitely increase your trust and credibility with new or potential clients.
Shoot Some Videos
“Videos get tons of views and shares on the internet because let’s face it, generally speaking, people are lazy”, says los Angeles website design firm, LightHouse Graphics. “If they have a choice between watching a message and reading one, they will watch it every time. So why not make good use of this fact of human nature and provide more videos on your website?” Videos are an excellent way to introduce yourself, tell people a little background about your business, and give them the 411 on your products and services. You can use body language and inflection in your voice to make your message more animated and entertaining. People will love it…and will share it with their friends.
Kick The Foofy Fonts to The Curb
When it comes to choosing fonts for your website, use the same rule of thumb that you use for design: Keep it simple. Los Angeles website design firm, LightHouse Graphics, suggests you use a font that is pleasing to the eye but easy to read. If you take a gander and some of the bigger company’s websites, you’ll notice that the fonts are generally kept very clean and simple. Simple fonts also display better on mobile devices.