Orange County Social Media Management Company Gives Top Tips For Being Authentic on Social Media
Who doesn’t love social media? I mean it’s absolutely everywhere. Facebook tells us to “Click Like” or “Share”. Twitter limits our interaction to 140 characters at a time, but who doesn’t love a good Tweet war between celebrities from time to time? We can Instagram everything we cook, wear, drive, drink or experience and share it with the world in seconds.
It’s hard to imagine that with all of this exposure to our every day life that people don’t try to put a little spin on things from time to time, right? I mean, maybe your pancakes this morning weren’t exactly Pinterest-worthy, but that doesn’t mean it’s alright to post a stock photo of someone else’s pancakes and pass them off as your own. This whole social media phenomenon begs the question: How authentic are you?
Social media in business is meant to create a community or, as some like to call it, a tribe of people who are like-minded and have common interests. We go on Facebook and “Like” pages that interest us. Sometimes these pages are business pages and sometimes they are simply interest pages but whatever the case, they grab our attention (and lots of our time) every day. A social media management company can spend hundreds of thousands of dollars a year creating content that is appealing to the masses in order to incite some sort of engagement from people.
“One thing that people look for when they are interacting with others on social media is authenticity”, says Josh Wilhelm, marketing director for LightHouse Graphics – a leading social media management company in Orange County, CA. How authentic do you, as a business owner, appear to be to others in your community or tribe? If you are posting nothing but positive quotes, pictures, and life experiences, chances are many will feel you are fake or putting on some type of public persona that is highly unrealistic. This makes you less relatable to others and, honestly, is a major turn-off to most people.
You May Be Liked More
Now, on the other hand, if you take a more authentic approach to your social media posting you may find that people actually like you more. That’s right! People want to be in communities with other people that are like them; people that burn pancakes or carry around that extra five pounds that they just can’t lose. These types of people are more authentic and trustworthy, and we all know that people are more likely to purchase products from people they know, like and trust, right? It’s the golden rule of business that a good social media management company live by.
Let’s go out on a limb now. If you are someone who has some type of painful experience in your past; something that challenged you to become the person you are today and that inspired you to serve others through the business you have created, then it would be in your best interest to dig deep and share that story with your tribe. Sharing your story is an amazingly effective way to not only make yourself more relatable to your community members but it also gives you an element of respect that was well-earned. Letting people know that you have been through difficult times and have persevered is one of the best ways to inspire others to action through your life experiences. You’d be surprised at the number of people who choose to purchase products or services from someone merely on their impression of the person’s social media presence.
The big take-away here is this: When it comes to social media it’s best to err on the side of authenticity. Simply put, just be you. Your tribe will thank you. If you ever need help in this area, it’s a good idea to consult with a reputable social media management company.