By now, everyone knows what social media platforms are, how they are used, which ones are most popular, and why your business should be fully engaged on every level. What everyone may not understand is how to make your online presence effective. If you are not diligent and strategic in creating and maintaining your online presence you could very well be wasting valuable time and throwing money down the drain.
Your online presence is essentially the way you portray yourself or your business on the internet. It is comprised of all of the connections you make, the content you post, and your interaction with the members of your online community. The purpose of your online presence is to spread the word about your business and the products and services you offer. In this day and age, however, people expect more than just salesy posts and promos, so it’s imperative that your content be educational, entertaining, and engaging.
If you haven’t already established your online presence, today is a great day to get started. If you have been dragging your feet, not quite sure if this whole social media thing is for you, the good news is that it is never too late to get started. If you’re not sure how social media platforms work, we suggest you consult a professional social media marketer, such as LightHouse Graphics, to help get you established and introduce you to the world of social media.
The first thing you want to consider when you develop your online presence is your strategy. You need to ask yourself what your goals are, both long-term and short-term, and then create a plan of action. As your online presence starts to grow, take some time to reevaluate your goals to make sure you are staying on track.
Next, you want to think of your website as home plate. This is the heart of your online presence; where most of your information is going to be contained, where you are going to sell your products and services, and ultimately where you want to draw people to from your social media platforms. Your website is the hub and your social media platforms are pathways to draw people back to your hub where the sales take place. The content on your website needs to catch people’s attention within 5-7 seconds of them landing on your home page, so be sure to consult with a professional web designer to ensure that your website has staying power.
You also need to consider what types of content you are posting on your social media platforms and when these posts are scheduled. Believe it or not, there is somewhat of a science behind the success of social media posting that contains algorithms and time studies to ensure you are getting the most bang out of each social media post. We suggest keeping content light-hearted; stay away from political or overly religious posts and maintain professionalism. It’s perfectly acceptable to work in some humor, but again, keep things light-hearted, simple, and professional.
The biggest thing to remember about your online presence is that you are there to create connections and build your community. This requires regularity, consistency, and patience. You can’t post every other week on social media and expect people to follow you and join your community. You need to provide some value to the conversation, ask people’s opinions, participate in discussions and actively build relationships. It does take time to properly build your online presence, but I guarantee you that a strong, positive online presence will pay huge dividends in the long run.