Backlinks are a valuable and simple way to drive traffic to your website. Simply put, backlinks are links that point to your website from another website. Say a visitor on a website is looking for information, they click on a link on that website, and it is actually a ‘backlink’ to your website. In this case, the visitor would be brought to view your page from the original page they had previously been viewing. The more quality, relevant, natural backlinks that lead to your site, the higher your site will be ranked by search engines, and the more likely you are to get the traffic you are targeting to arrive at your site.
The backlinks have a high importance on the world wide web. The majority of people feel that backlinks are one good source to get high rankings in search engine results, but that’s not their only advantage. Backlinks have more benefits beyond the results of the search engines. They give your website more visibility and exposure than it would have without the backlinks. What’s more, you can combine forces with others in your network who can help provide quality backlinks to your site, and you can do the same for them. This type of affiliate collaboration many times is a win-win for smaller businesses. It helps build branding and visibility for both parties.
Here we will discuss 4 backlinking strategies that can help boost your visibility.
Infographic Creation and Content Promotion
One tool that is popularly used by brands (with much success) is the Infographic. The power of the Infographic to drive SEO campaigns has been unequivocally agreed upon by everyone in the business. It directs action to an actual backlink. The very simple reason behind the success of this digital tool is its combination of limited text and visuals. You are able to capture your audience’s attention in much less time as compared to what you can do with plain text. The message is conveyed faster and in a more appealing manner as well.
Gifographic Creation & Promotion
Gifographics are another important and impactful tool in the SEO world. Companies may create gifographics and use them at the end of their blog posts. They may also supply a shortcode with it so that others can copy and paste it onto their websites. They do this so that if someone wants to add value to their site by taking this short piece of content, they can. It also automatically links back to the originator’s blog and gives them credit for it.
Podcasts are files that can be downloaded directly from the internet or that can be accessed via streaming feeds. The name suggests that you need an iPod to create and receive Podcasts, but you can use any device like an MP3 player, or a normal PC. Podcasts were invented so that anyone could create radio broadcasts or video broadcasts. These broadcasts may cover vast categories like comedy, politics, and entertainment, which make the Podcasts great ways to market oneself. They have proven to be a powerful tool to provide a relevant link which goes back to your website. They usually receive a ton of social media shares as well. Huge bonus!
Editorial content is the key to the success of a website. It is the best way to build high-quality organic inbound links.Visitors do not want to have to sift through a great deal of information to find what they’re looking for. If they feel a website is boring and hard to understand they will simply switch to another site. Visitors should be able to easily understand the content and get an overview of the products or services in a short amount of time.
LightHouse Graphics specializes in several areas of online presence such as graphic design, website design, and social media marketing and content creation…just to name a few. If your business needs assistance in any of these areas, give us a call. We’d love to work with you.