03 Jan Using Website Analytics to Grow Your Business
Why are website analytics important for business growth? They are the best way to get data on your website visitors’ behavior and demographic information such as age, location, and gender. You can also learn about your site’s sources of traffic, your most read content, and total conversions. This information can then be used to develop your growth strategy.
Here are six strategies for using website analytics to grow your business:
Use in-depth knowledge of your visitors to enhance user experience.
Website analytics give you in-depth knowledge of your visitors. With that knowledge, your business decisions can be geared toward enhancing the visitors’ user experience, potentially leading to an increased number of new users.
You can track visitors’ gender, age, interests, and geographical locations. Additionally, you can collect information on which browsers, operating systems, and devices are being used most to access your website. Ensure your site is compatible with these technologies and make improvements as necessary.
Focus on your most popular content.
Use website analysis tools to identify the quality content that gets the most visits, the bounce rate, and average visit duration for specific pages. This information, along with the stats on your most typical visitors, can be used to optimize your content for improved engagement.
Once you have marked out your top pages, purchase links and call-to-action buttons can be strategically placed to improve conversion rates. You can use the most popular content on your most significant landing pages or redesign and restructure them for a fresh, updated look.
Improve your site’s SEO.
Web-oriented businesses depend on SEO, which is concerned with drawing organic traffic to your site. Website analytics are necessary for developing a workable SEO strategy. When you have knowledge of your visitors’ interests and demographics, you can gain better search engine visibility by creating targeted content.
Apart from tracking referrals to know which backlinks are working best, you can track the search queries that direct users to your site. You can also get data on the average click-through rate, impressions, average position, and total clicks. Analytics can also be used to identify gaps in content sought by your customers.
Track top referrals and put in place strategies to gain more.
One of the main uses of site analytics is to track which sources bring the most traffic to your site. After analyzing the top referrals, work toward improving the traffic you get from them. If your site receives the most referrals from social media, for example, strengthening your social media campaigns will likely bring even more referrals.
Take advantage of outbound links to build partnerships.
By identifying the most popular outbound links on your site, you can reach out to these websites to build partnerships. This could include taking advantage of cross-promotions and mutual recommendations.
Track eCommerce metrics to increase sales.
eCommerce metrics are used to provide sales-oriented reports concerning top referral sources, top products, conversion rates, and total revenue. You can also track the top sales referrals for your site and come up with strategies to grow the numbers.
As you can see, website analytics play an important role in the successful online presence of any business. Tools such as Google Analytics and Facebook Pixel are available to make the process of tracking website analytics easier. While these tools are free of charge, some basic knowledge of coding is required to use advanced tracking features.
LightHouse Graphics specializes in several areas of online presence, including website design, social media management, and content creation. If your business needs assistance in these areas, contact us. We’d love to work with you.