As a nationally-recognized motivational speaker and developer of executives, Janet Cronstedt needed a logo that conveyed trust and commitment to ongoing development. It was important that we create a site that showed Janet’s incredible speaking prowess and the behind the scenes work that she does to empower executives nationally.
Additionally, circles are often used to represent unity and commitment. The rounded shape of the letters in this logo signal that, while the linear outline signifies strength and stability.
In principles of design, the color green signifies growth, optimism, and relaxation. We wanted Janet’s clients to feel at ease and empowered–after all, she is a motivational speaker! Besides that, Janet is a force to be reckoned with! We used gold to communicate that power.
Ultimately, creating Janet’s logo evolved into a much larger project. We were able to recreate an entire website to showcase the important work that Janet is doing! We certainly enjoyed the continued collaboration.