Why You Shouldn’t Ask for Reviews
Digital marketing is the process of promoting a product or service online. So, as a business owner, you’re looking for ways to improve your online reputation and get more customers through the door. One of the most common pieces of advice you’ve heard is to “ask for reviews.” What if I told you that asking to write reviews can do more harm than good?
How not to ask for reviews
Asking for reviews can be tricky. You don’t want to come across as needy or pushy, but you also don’t want your business to suffer because you’re not asking for feedback. Here are a few things to avoid when requesting reviews from customers:
- Don’t offer incentives in exchange for positive reviews. This puts unnecessary pressure on customers and could lead to biased feedback.
- Don’t make customers jump through hoops. The last thing you want is for customers to have a negative experience when trying to leave a review. Keep the process simple and straightforward.
- Avoid asking for reviews in person. This can make customers feel uncomfortable and pressured. It’s best to request reviews via email or an online review platform.
- Never post fake reviews. This is misleading and unethical. Not to mention, it’s pretty easy for customers to spot a fake review these days.
Asking for reviews doesn’t have to be complicated. Just avoid these common mistakes, and you’ll be on your way to collecting valuable feedback in no time.
Why Solicited Reviews are Not Recommend
When people are asked to review a product or service, they may be more likely to give a positive review, even if the experience was not that great, leading to bias. This is because people tend to want to please those who have asked for their opinion. Additionally, when people are asked for reviews on some sites, they may feel pressure to say something nice so that the person asking for the review will not be disappointed.
That’s why one of the best review platforms, Yelp, doesn’t allow solicited reviews. People are more likely to be honest when they are not asked for their opinion and don’t feel pressure to give a positive review. Unsolicited reviews can improve the perception of your products and services. There are a few reasons why solicited reviews are not recommended.
- When asked to review a product or service, people may be more likely to give a positive review, even if the experience was not that great. This is because people tend to want to please those who have asked for their opinion.
- Solicited reviews can give businesses a false sense of security. This is because companies may think that their products and services are better than they are if they only receive positive reviews and post them on social media. Additionally, businesses may become complacent and stop striving to improve their products and services if they only receive positive reviews.
- Finally, soliciting reviews can create an echo chamber. Businesses may only seek out positive reviews and ignore negative feedback. As a result, companies may continue to produce subpar products and services that do not meet the needs of their customers.
Giving customers an extraordinary experience is the best way to get positive, unbiased reviews about your business. You should never expect or encourage someone else’s feedback in return for the excellent service you provide them with!
The Importance of Excellent Service and Customer Satisfaction
It’s no secret that the customer is always right. Businesses should always aim to provide excellent services and ensure customer satisfaction at all costs. After all, happy customers are more likely to review your business and recommend your company to others. There’s no denying that online reviews have a significant impact on businesses. In fact, a recent study found that nearly 90% of consumers read online reviews before making a purchase. And 84% of people trust online reviews as much as personal recommendations from friends and family.
Online reviews are essential for businesses. But many companies don’t realize that customer satisfaction is just as important, if not more so. Excellent customer service is the key to making happy customers and ensuring they leave positive reviews. To provide excellent customer service, you must deeply understand your potential customers. You need to know what they want and need, and you need to be able to provide it. You also need to be responsive to their concerns and complaints.
You can rest assured that your business will be well-reviewed online by providing excellent customer service and ensuring customer satisfaction.
Lighthouse Graphics can help you with your Yelp and Google My Business pages. Give us a call today!
