The digital marketing industry is expected to grow by about 19% by 2030.
If that doesn’t sound a bell for your business, you need to continue reading. Getting your digital marketing tactics set up now is more important than ever. There are many different digital marketing techniques that you can use for your online marketing no matter what niche you are in.
As a staffing agency, using these following digital marketing techniques can help you expand your reach. So what are you waiting for? Get reading!
1. Spend Time on Social Media
With billions of users on social media these days, you have to make sure that you are spending ample time perfecting your social media presence. While this does not have to mean that you were on every platform, it does mean that you must be consistent with the platforms that you are on.
When you spend time on social media, you have to do more than just post. You should be engaging with others, looking at what your competitors are doing, and looking at your analytics to see what is working and what is not.
2. Utilize Hashtags
Many times, businesses and agencies like do not always understand why hashtags are important.
To make it simple, hashtags are a way to increase your online marketing reach. When you use hashtags, you are allowing people who do not follow you or do not know who you are to find you and discover more about what you offer. This is the perfect way to grow a staffing agency.
Here are a few hashtags that you may want to consider using from here on out:
- #StaffingAgency
- #StaffingAgencies
- #StaffingFirm
- #JobOpening
- #StaffingServices
These are just a few that you can use to start, but it is best to do more research and see what your competitors are using.
3. Reuse Content
With our busy lives and our never-ending to-do lists for our businesses, it can be hard to maintain consistency of our posts without reusing content. That is why reusing content is a digital marketing technique that you need to adapt right away.
For instance, if you have a blog post about how to recruit, you can re-post that on social media in the form of a photo or a graphic with a caption about how to recruit. You can then lead them to your blog with a link by telling them you have more details there.
You can also re-create photo content in the form of video content to be consistent.
4. Incorporate SEO
You also want to make sure that when you make posts that you are focusing on search engine optimization.
When you learn how to incorporate SEO in the correct way, you will be expanding your reach and bringing organic traffic to your website. So what exactly do you need to be doing? Here are a few tips:
- You should always include external and internal links to different sites throughout your posts
- Make sure you have one primary keyword that you use throughout the text
- You should also include secondary keywords that are similar to the primary one
- Be sure to have a relevant title and meta-description for your post
5. Create a Brand Identity
As great as it is to post on social media on your website, it is not going to do much for you if you do not have a specific brand identity. This means that you are recognizable by people based on your logo, the colors you use, or the fonts you have.
This brand identity is what will keep people coming back.
6. Keep It Local
As a business, do you want to make sure that you are gearing your digital marketing techniques toward local results. To do this, you can use industry directories to build more relevance in local search results.
Here are a few different directories that you can use to help build your business:
- Better Business Bureau
- Yellowpages.com
There are many other directories that you can be a part of if you do a bit more research.
7. Blog Consistently
Although you may not think that you’re staffing agency needs a blog, a blog is one way to make sure that your content marketing techniques are actually working. The more people who read your blog means the more people who are coming to your website. The more people who are coming to your website means the more people who are seeing the services you offer.
This is a great way to bring in organic traffic.
8. Diversify Your Platforms
While everything is time consuming, the more you diversify your platforms, the more likely you are to bring in more traffic and generate more leads.
A great way to do this is to start a blog if you do not have one, start a podcast, create a TikTok, or even design a Facebook page for your business.
Digital Marketing Techniques for Staffing Agencies
The digital marketing techniques for staffing agencies are very similar to any other industry. The only difference is that you have to gear your information in your content towards staffing.
Whether you choose to follow just one of these tips or choose several, you will notice an increase in how your marketing techniques are paying off.
We know that this is time-consuming and will take time away from building other parts of your business. That is why at LightHouse Graphics we want to help you with services. Whether you need a professional website or a logo design, we have you covered.
Reach out to us today to get started.
