Logo Design Orange County & Brand Development Orange County

We Help You Build a Brand Identity

The work that we do for your website’s branding and logo design in orange county speaks to the core of your business. Brand identity allows potential clients to identify you, as opposed to your competition, or anything else on the Internet, when they are looking for services. Because your logo is integral to the identity of your brand, the process of creating a logo is highly collaborative to ensure that we capture your identity perfectly.

With in-house design services and a full marketing team to advise, our logos are stunning and optimized for best practices.

Branding & Logo Design Process

Establishing a consistent brand and effectively for your company and marketing it across all business channels takes an extensive amount of research and development, utilizing a variety of experts such as: brand strategists & designers, copywriters, marketing specialists and so on. By partnering with LightHouse Graphics you will get all of these services and more in just one stop.

There are numerous steps in the design and development process: gathering initial information, the creation of your new brand, and finally the development of your brand guidelines to keep your branding consistent. Below are the steps we take to ensure we provide you a clean, sharp, and professional brand that will adapt to the future growth of your business or organization.

PHASE I
Brand Interview Information Gathering	Research As with most projects, effective logo design begins with research. We spend time learning about ‘s products and services. Our goal is to gain an understanding of your target market and how they benefit from your services. We will explore with you color preferences, taglines, learn about your corporate standards, and discover any competitive advantages you have over your competition.
PHASE II
Conceptual	Now it’s time for our designers to move to the drawing board, combining your input with their creative talents to develop workable visuals for your logo design. We start by creating initial concepts (3), either by hand or on the computer, with quick sketches of ideas and initial positioning of elements. We experiment with typefaces and fonts and explore visually how your chosen color palette works best together.
PHASE III
Your Feedback	Your feedback is the most important part of the branding process. We will present you with the agreed upon concepts and allow you the opportunity to review them with your team and choose your favorites. We will then take your feedback and move your designs into refinement.
PHASE IV
Refinement of Concepts	Once we have the basics in place, we set about elevating your design to the next level. We estimate 3 rounds of revisions during this phase. We will create a precise color palette that will help to keep your image consistent, either with your established brand or your new options. We will refine typefaces with an ideal balance of spacing and customization. We will polish final concepts that we will present to you for your consideration. We set out to “wow” you; if we impress you, you will impress your clients.
PHASE V
Brand Guidelines	Now that we have established your new brand, we need to make sure your employees and vendors know how to properly apply it. We will create a set of Brand Guidelines that firmly establishes how your logo can be used, what fonts are approved, and what colors and formats are acceptable.
PHASE VI
Business Card Design	We want to see your new branding put to use so we include a complimentary business card design in our branding package. If you’d like us to print your cards for you we do offer a full line of printing services at an additional charge.