By now, you probably know it’s important to develop great content for your website. After all, quality content drives traffic to your site, leads to social shares, encourages engagement, and boosts authority. But how can you come up with new blog content ideas week after week or month after month?
It’s important to offer different kinds of articles. Each type of article serves a different purpose and appeals to site visitors for different reasons. Here are 5 types of blog articles that will keep your content fresh, engaging, and valuable to readers.
1. Noteworthy News and Curated Content
Being a source of interesting news and updates in your industry can help promote trust and authority since you establish yourself as an expert in your field. When it comes to news, quality should come before quantity. Share only high-value and current content. When linking to other sources, make sure they are respected sources in your industry.
Your blog can provide a valuable opportunity to build connections with your customers. Sharing the latest happenings at your business, information about new products or services, and personal stories helps your readers feel a personal connection to your brand.
2. Tutorials and How-To Content
People are often looking for do-it-yourself solutions online; hence, creating tutorials and how-to content is a classic way to boost website traffic. Identify common problems that your target audience faces. Then offer solutions to those problems in a clear and concise manner. Provide thorough step-by-step directions on how to solve these issues. Add videos, images, or graphics to supplement your tutorials.
3. Infographic Posts
Infographics deliver concise information visually. They are used to communicate data, statistics, or research in a way that is easy to understand. When done correctly, infographics are an attention-grabbing feature that can help boost your blog traffic and user engagement. They are a very sharable type of content.
Creating compelling infographics is not an easy task. You may need to consider hiring a professional graphic designer to help you out if you are not in a position to create your own infographics.
4. Link Collections and Lists
Publishing a collection of high-quality links not only makes your posts more authoritative but also proves useful to your readers. Your link collections should be well-structured with a context for each item.
Similarly, lists offer another appealing content category. List articles address a problem and offer a list of potential solutions. Add value by including commentary on the items in your lists.
5. Original Research and Data
Well-researched data and statistics can really pay off when it comes to content for your website. By doing independent research, you’ll find information that no one else has. You’ll establish yourself as an authority in your industry when you produce data that your audience will find relevant and useful.
These are just a handful of blog content categories, but the possibilities don’t stop here. You can share case studies, FAQs, checklists, definitions, interviews, reviews, trend reports, concerns, inspiring stories, predictions, and comparisons. If you find yourself getting stuck on an idea for new blog content, check out HubSpot’s Blog Ideas Generator, a fun little tool for generating content ideas.
When choosing the kind of content to publish on your website, focus on the needs and interests of your target customer. If you’re offering them the type of information and resources they need, they’ll be drawn to your site and ultimately your business.
LightHouse Graphics specializes in several areas of online presence, including website design, social media management, and content creation. If your business needs assistance in these areas, contact us. We’d love to work with you.