In 2019, businesses that want to grow and expand can join forces with a Yelp Agency Partner who will manage their local SEO strategy and optimize their campaigns on this popular platform. As one of the most valuable resources for consumers looking for local products, services, things to do, etc., Yelp is an excellent way for small businesses to manage and grow their online presence.
Not only does the Yelp platform offer reliable business listings, but it also enables customers to provide reviews to help others make informed buying decisions. With the introduction of the Yelp Advertising Partner program, agencies can now manage the ads for their clients.
As a local business wanting to grow and expand locally, you can greatly benefit by partnering up with a Yelp agency partner. You can enjoy dedicated support, powerful campaign tools, and cost effective profile enhancements.
Why Advertise on Yelp?
If you’ve never heard about Yelp advertising, you should know that this topic is really hot in 2019, especially for local companies. More and more companies are beginning to advertise their services on Yelp. On Yelp, most customers are in the final buying stage and are ready to make a choice. If you are there and you position yourself as a reliable business, you could see a huge spike in traffic and conversions.
Last year alone, Yelp had over 99 million unique visitors. The potential offered by this platform should not be overlooked. With the help of Yelp Ads, you can get your business in front of local customers, enjoy premium placement on the platform, and also get featured on mobile devices.
Advertising on Yelp gives you an advantage over your competitors and the opportunity to double, even triple your revenue from new customers. Not only that, but you can also position your brand as an experienced and trustworthy local one, so prospects will be more eager to choose you over the competition.
What are the Benefits of Working with a Yelp Digital Marketing Agency?
Here are 4 big reasons why you should work with a Yelp Ads partner agency:
1. Save Time & Money
Working with a digital marketing agency that has partnered up with Yelp gives you two huge benefits: saves you money and time. Trying to do your own campaigns and optimize them is a tedious process, especially as Yelp is a new player on the market, and has different features than Google Ads or Facebook Ads. A certified Yelp partner can help you get quick results, faster and cheaper.
A certified partner is already trained to maximize the use of Yelp ads and can save you a substantial amount of money in the long run.
2. High Standards
A certified and experienced Yelp agency guarantees that you will get the highest standards of quality possible. Their trained and qualified experts are held to stringent requirements and need to follow the best advertising practices.
On average, Yelp partner agencies have enabled their customers to get around 115% increase in site clicks, 155% increase in mobile calls, and 220% increase in map views and directions. Most companies benefit of up to 100% increase in conversion rates and earn up to 80% more money from sales.
3. More Attention to Details
Yelp certified partners know exactly how to make the most out of each seemingly insignificant detail in order to optimize your campaigns and make the most of your budget. They also have direct access to Yelp’s support team, so if something goes wrong, they will be able to fix the problem much faster than you would be able to do.
4. Additional Benefits
Ultimately, Yelp certified marketing agencies gain access to extra features and benefits on the platform. For instance, they can create photo slideshows to showcase your inventory, location, and staff. They can also create a professional video that highlights your company’s achievements.
Marketing partners can provide an overview of your business, advertising it to tens of thousands of potential customers. They also use advanced “require a quote” button and “call-to-action” button to enable your prospects to contact you with ease.
Yelp partner agencies gain access to powerful campaign tools. They can create customized CPC campaigns, enjoy upgraded tracking capabilities, and build proposals. They can even host your videos to help you gain credibility in your market.
Here are some additional important features you can get by working with a Yelp business partner:
- Feature your own professionally-made videos to boost brand awareness and spread your reach
- Show off your inventory, location, staff or company photos using a photo slideshow
- Use comprehensive CTAs to drive Yelp users right on your site or landing page
- Drive qualified leads to your business and then use remarketing to increase your conversions
- Use the Yelp display network and the partner’s display network to continue advertising your brand to customers who have interacted with you
- Target negative keywords which you don’t want to spend money on, plus add new keywords that might benefit your brand
The Bottom Line
Having an experienced and professional Yelp marketing partner by your side is the formula for success in the local market. To learn more about the benefits of working with a Yelp agency partner and to get a jump start on your Yelp campaign, contact our team at LightHouse Graphics.