Showcasing the Soul of Music City Online with Stunning Websites for Nashville Businesses

Did you know that there are about 200 million active websites in the United States?

If you didn’t know that, that may seem like a daunting number. If you are trying to grow your own website, this can seem like an impossible task now that you know what you are up against.

However, it’s not as hard as it sounds! As long as you know what to do and how to do it, you can grow your website traffic in no time!

Ready to learn more about this so that you can attract more users and keep the users on your site once they come? Keep reading to learn more about how to create the best web design Nashville local’s enjoy!

Benefits of a Great Nashville Web Design

Obviously, having a great website does a lot of great things! But what are those things and why should you care?

Here are some of the many benefits that you can get if you have a great web design for your website!

Better User Experience

One of the biggest reasons to make sure you have a great web design is to improve the overall user experience. This is beneficial because it allows you to keep visitors to your site happy.

When they navigate to your site and are happy with it (meaning they find value and knowledge), then they are going to continue to come back again and again.

That’s exactly what you want!

Enhanced Brand Awareness

Part of the reason for your website is to enhance your brand awareness. You want people to know who you are, and even more so, what you stand for.

Designing your website in that way will relay this information to all visitors to your website.

Competitive Advantage

Do you want to be better than your competitors? Your answer should be (and probably is) a yes!

Then if that’s the case, you want to make sure your website stands out. It should be different than your competitors in a way that your website traffic will love!

This will set you apart from the rest so that others continue to come back to you time and time again.

Improved Performance

If you make sure that you have the best web design out there, you are going to be improving the overall performance of your site as well. This means that your load speed, optimized images, and coding practices will all come together to make sure that your page loads quickly.

This is necessary because it will increase the satisfaction of your web visitors so that they come back.

If you have poor performance, people will get frustrated and navigate away. In fact, 40% of visitors will navigate away if the website is too slow.

If you want to cut down on the chances that visitors will navigate away from your site, be sure to make sure you have a professional design! This will decrease the likelihood of that happening.

A web design company can definitely help you with that.

Features of the Best Type of Web Design

Now that you know why you should have a great website design, you probably want to know how to do it.

There are specific features that can make a web design that much better. Here are a couple of them.

SEO Optimized

One of the most important things you can do for your web design is to make sure that it is SEO-optimized.

This is the way that search engines like Google can see if your website is relevant and valuable. If it sees that, it will push your website higher up on the rankings, which means that more people will see your website. This means that you will get more website traffic (and more customers or clients!).

So what do you need to do to ensure you have the right SEO? You need to consider adding the following:

  • External and internal links
  • Headers and subheaders to keep your content organized
  • Create a mobile-friendly design
  • Create a call to action at the end of a post
  • Incorporate local SEO

These are just a few of the many things that you can do to optimize your website, but this is a good starting point.

Professional Design

You also want to make sure that you have a professional design on your website. This means that it doesn’t look cheezy, isn’t childish, and is easy to navigate and read through.

This will make users stick around for longer and lower your bounce rate. Google loves to see that!


It is important to keep in mind that not everything needs to be more elaborate to be better. In fact, most of the time, the simpler something is the better.

This will make your site easy to navigate so website visitors don’t get lost or frustrated on your page.

You heard it here first – keep it simple!

Get the Web Design You’ve Dreamed of Today!

Are you ready to make the web design changes that you need to make to stand out as a business?

If so, you know exactly what you need to do. However, that is easier said than done – especially because building a great Nashville web design can be quite tricky. Luckily, we are here to help you design it!

You will want to contact us at LightHouse Graphics because we can help you get that perfect web design you’ve been looking for! When you are ready, you can reach out here.