Building an amazing website is one of the most important steps you can take in running your business. Investing in online marketing campaigns is also a good idea for any business. Doing so allows you to reach a wide audience quickly and effectively. It also helps you to build your brand, increase market share, and improve your business reputation. However, finding the right company to collaborate with in these endeavors is not a simple task. Here are 10 questions to ask your web designer before getting started.
1. Can you show me your previous work?
Businesses with experience in their field often have numerous examples of work they did for previous clients and web designers are not an exception. They should have a similar website they did for another client and samples of their work in a portfolio. If their previous work pleases you, then you have found the right company. If not, then you should take the time to look for someone else.
2. Who is responsible for your project?
Many people will work on your website including programmers, copywriters, and graphic designers among others. You cannot contact each of them when there is a problem with particular aspects of your website design. Instead, you need a primary contact person who will receive all your questions, relay them to the team, and then get back to you with concrete answers. Knowing who your primary point of contact is will save lots of time and confusion.
3. What remedial processes are in place in case of dissatisfaction?
You may not be happy with the initial reveal of your new website design, so you will want to know what steps should you take to make sure adjustments are made to the website. It is best to have an initial meeting with your designer to lay out all of the specifications you would like to see in the finished product. Professional designers will put all of your requests in writing for future reference. You should agree on a timeframe to expect your finish product as well as how long you have to wait for them to make the necessary adjustments. A go-live date should be agreed upon before any work is started.
4. Do you also deal with website content?
Many web designers deal with both the appearance and content of a website, but some only specialize in the former. You should ask about these two aspects of web design so that you are aware of what to expect for your money. It is also important for you to make sure that the content the website designer provides is relevant and well written. Most top of the line web designers will have copywriters on staff who will take care of writing your copy and making it search engine optimized for better search engine results.
5. How will you make changes once the website is live?
Sometimes, you may not notice any errors on your website until it is online. In some cases, your friends or clients will tell you about these errors. For example, your payment system may not be working or your content may not be as coherent as it ought to be. In such cases, how will your web designer make the required changes in a timely and convenient fashion? Usually these corrections are done immediately by the web designer as part of the price you have already paid.
6. What is the cost of the project?
Web designers have to meet their daily expenses and still make a decent profit meaning that the service will never be free. However, that does not mean it has to be exorbitant. You should also ask about any special discounts and packages that the company offer. Take advantage of them if they exist. Also keep in mind that you get what you pay for. A high-quality website will not come cheap so if you’re only paying $100 keep your expectations low.
7. How long will it take before I have my website?
You may be launching a website and a product simultaneously, but doing that may not be possible if your website designer delays the launch of your website. Therefore, it is critical for you to ask this question so that you can use the answer to plan other company activities that may depend on the functionality of your website. A good web designer will give you regular updates and ensure that your deliverables are met.
8. Can I make changes to the website personally?
Sometimes, you just need to do your thing without having to call someone to do it for you. For example, you may need to update your contact address or your company’s mission. It is not suggested that you make corrections, regardless how small they may see, to your website on your own unless you have knowledge and experience in doing so. You are paying a web designer to create and specially code your site; you don’t want to go in and mess it up trying to do something simple. Call your web designer and have them make the corrections for you. You will be better off in the long run.
9. Will the website rank highly on search engines?
Having a well-designed website without anyone visiting is a useless endeavor. Instead, you must rank highly on search engine sites so that your potential clients can see the website. This goes back to checking to ensure that your web designer has a copywriter who is well versed in SEO. You may pay a little more but it will be well worth the investment.
10. Will you register the domain and hosting account in my name?
You should always have the option of changing a web design company when the need arises. However, doing so is difficult if the designer registered the domain and account name using his details instead of yours so make sure this detail is discussed beforehand.
LightHouse Graphics specializes in several areas of online presence such as graphic design, website design, and social media marketing and content creation…just to name a few. If your business needs assistance in any of these areas, give us a call. We’d love to work with you.