5 Social Media Mistakes the 2016 Presidential Candidates Have Made

Pretty much the last thing anyone wants to read right now is yet another post about the upcoming presidential election. We have been so inundated with “he said-she said” for what seems like an eternity that many just want to vote and get it over with already. While we understand this sentiment, we see this as the perfect opportunity to point out a few social media strategies that both campaigns have been using that have proven to be complete turn-offs to those following the election. Let us know what you think!

Social Media Mistake #1: Emotionally Charged Posts

Everyone who has any experience on social media whatsoever knows that you never, under any circumstances post anything on social media when you a) have been drinking or b) are emotional about something. Nothing good ever comes from posting when you are emotionally charged and more than likely are having a knee-jerk reaction to something that has upset you. Case in point: Take a look at these posts from the candidates.

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What we see with both of these tweets is negative, unsubstantiated (at the time of the writing of this post)  opinions given by one about the other. Neither of these posts adds value to the standing of either candidate and it probably would have been better had they never been posted.

Social Media Mistake #2: Name Calling

Name calling has been around for centuries…in the third grade. When grown adults take to calling each other names, especially during a presidential election, it lowers their credibility by about 75 points in the eyes of those who are waiting to cast their votes. Let’s take a look…

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Again, the American people are intelligent enough to come to their own conclusions about these candidates. Name calling is disrespectful and unnecessary. Sticking to the facts is a much better, more solid strategy that will appeal to more readers.

Social Media Mistake #3: Erroneous Facts

Posting erroneous facts is a long-standing strategy that, until the dawn of super-duper “fact checking”, seemed to work. The only problem is that when the truth comes out, which it always does eventually, you may be finding yourself having to go into damage control mode. Case in point:

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Neither of these claims have been, to our knowledge, proven to be absolute 100% factual statements. There have been rumors, innuendo, and unsubstantiated claims but the actual proof is lacking in both cases. We can’t reiterate enough the importance of sticking to the facts in order to maintain your credibility and likability with your followers.

Social Media Mistake #4: No Facts at All or Conspiracy Theories

Everyone loves a good spy novel; the drama, the intrigue. But when it comes to social media posts, especially where the election is concerned, people can smell a conspiracy theory a mile away. While it’s fun to play the “what if…” game, people really don’t have the time or the interest in trying to wrap their heads around conspiracy theories. The media makes a killing off of stories like these, but they again damage the credibility of the source.

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The statements that the election is rigged or that the accusations against Donald Trump have all been found to be true simply are not credible statements. To make either of these statements without solid, substantiated evidence is irresponsible on both candidate’s parts. There’s no need to stir the pot with conspiracy when there are plenty of facts to make their points.

Social Media Mistake #5: Insulting Voters

We’ve all heard the saying, “Don’t bite the hand that feeds you.” Well, when you are running for president, it’s probably not in your best interest to insult the very people who may or may not be casting their vote for you.

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DEPLORABLES

 

While we realize Clinton’s remarks came during a speech and not originally on social media, they did send shockwaves through the social media world…and not the good kind, we might add. Trump has been criticized over his comments about immigrants as well. Both candidates hurtfully insulted hundreds of thousands of potential voters with their words. When it comes to social media, it’s best to leave the insults at home.

At the end of the day, nobody’s perfect, especially in the eyes of the social media world. We have seen the good, the bad, and the ugly during this election season, but one thing we hope you’ll take away from this article is when in doubt leave it out. If it’s not factual and doesn’t contribute to your overall message in a positive way, it’s better left unsaid in most cases. Your readers will thank you.

LightHouse Graphics specializes in several areas of online presence such as graphic design, website design, and social media marketing and content creation…just to name a few. If your business needs assistance in any of these areas, give us a call. We’d love to work with you.

 

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