There are so many options available if you are looking to hire a local web designer. But it is important to do your research before handing over your company’s hard-earned money. It may be tempting to engage the services of a bigger, showy firm, but looks can be deceiving. This may not always be your best option. Here is how a smaller outfit can provide you with a much better return on investment.
Google the term ‘website design’ and you will find that it returns about 360 million results. How do you ensure that you make the right decision, given that you have so many options? All those companies in Google’s results are different, and quality is not guaranteed. Ranking first on Google search only suggests good SEO management which means that even a company that appears on the first page of the results may not offer quality services.
The first page of the Google results will show large firms promising to deliver a first-rate, traffic-driven website for a fair price and in record time. However these lofty promises can fall through, and you might not get your money’s worth.
The basic problem with bigger firms is that many times what they excel in when it comes to high-tech services they lack in personalized attention. With so many customers to deal with, often times they can only provide a cookie-cutter website that may fall flat in a unique design with no distinguishing features. You may have a specific vision in mind, which means you may be dissatisfied with the results if they failed to deliver to your standards. Furthermore, when you are doing business online, it can be difficult to convey what you want your website to offer. You might end up with a high-quality site, but it may not have the flash of individuality that you are seeking.
In contrast, a local web design firm can provide individualized support. Go to their local office and talk about your ideas in person with them. By utilizing your particular business philosophy, chosen visual aesthetics, and company ideals, a local web designer can develop a product that captures the very essence of your brand.
An Improved Return on Investment
In plain and simple terms, a website is essentially a business investment. In the digital and mobile world of today, a website is effectively the face of your company. Consider it to be your firm’s online lobby. It is the first thing that clients see when they walk through the door, and it establishes the mood for the rest of the session. A great website is easy to navigate, intuitive, fast-loading and it displays what distinguishes your company from the competition. A large online web design company may not understand what makes you stand out. Some large web design firms lack the time to sit down with clients and really listen to their needs and wants for their sites, taking into account their volume of customers. Working with a local firm affords you the freedom to demonstrate your talent and assists your web design team in developing a professional and customized website as well as a more personal business relationship with their clients.
Personalized attention also allows you to harmonize your site with your business objectives. Your ultimate goals are to generate more traffic, convert more leads, and increase revenue streams. But what is going to take you there?
Customized Content Smaller web design companies have more ability to produce customized content that aims at enhancing user engagement.
A Design That is Responsive to Modifying your site in order to develop a positive overall user experience is hard work. With a local web company, contacting your designer to iron out the kinks is an easy task. When you work with an online company, it means being made to wait for customer service for hours, or even days. This might result in a loss of revenue.
Degree of Scalability Both your business and your focus keeps on evolving. While this is happening, your needs are sure to change. A great website is constantly updated so it can grow in tandem with your business. A local firm is better equipped to stay with you every step of the way.
Metrics Evaluating the performance of your website is critical, but a person with little knowledge about technological matters may have trouble negotiating his or her way through Google Analytics. A local firm can assist you to make sense of the numbers and establish how best the company can progress from that point.
With that being said, we realize that LightHouse Graphics serves several clients who are not local. The reason we have been so successful in doing this is that we pride ourselves in making sure that the client comes first. Our team of design and content experts work tirelessly to ensure that your website and content exceed client standards. In a business like ours, we understand that communication is key. That’s why we schedule regular meetings with our clients and do our best to ensure calls and emails are returned promptly. LightHouse Graphics is unique in that we have broken the barriers that keep clients from around the country from considering our services. We have proven that through hard work we have earned the trust of our clients and will continue to provide the industry’s best web design and content creation services.
LightHouse Graphics specializes in several areas of online presence such as graphic design, website design, and social media marketing and content creation…just to name a few. If your business needs assistance in any of these areas, give us a call. We’d love to work with you.