If your business has a Facebook page, it is important to ensure that it is not disabled or even shut down because of failing to comply with the terms laid down by Facebook. Here are four tips that will assist you to abide by Facebook rules:
Your page must be correctly named
It can be a challenge to set up a new Facebook page, but the most important thing you need to do is to ensure that the name of your page and the Facebook web address adequately represents your business and the page’s posted content.
There are several basic Facebook rules in regard to page names:
- The name you use must not be generic, for example, ‘the fruit shop’
- The name must have correct grammar
- It should not be superfluous or use too many words
- It must not mislead or infringe on the rights of others
The page name and the related handle must accurately represent your business and page.
Generally speaking, selecting a business name isn’t as easy as it sounds. It is best to keep things simple when choosing a name for your Facebook business page. If you can, give it your own name or use your business name. Note that you are only allowed to make minor changes to your page’s name in case you choose to change your page name later.
It must inform users if you use tracking signals such as cookies. In addition, there are several requirements regarding marketing and gathering personal data from kids below 13 years of age. Nearly all countries have set such laws, including EU-member countries, USA and Canada.
Do not suggest that your promotion is endorsed by Facebook
Running promotions such as sweepstakes or contests on your page is an excellent way of getting exposure for your business. This is permitted by Facebook strictly on the condition that you do not involve them directly. Facebook clearly stipulates that when you run any promotion, you must:
- Make sure that all participants release Facebook from any liability pertaining to the contest
- Declare that your promotion is not linked to Facebook in any way
When you run a contest, giveaway or promotion on Facebook, this is an effective way of stimulating interest in your product or business. You only need to ensure that you abide by Facebook rules. This includes having ‘official’ terms, restrictions, and rules and obeying all the rules and regulations related to the prizes you might be giving away. Not running contests or giveaways properly is one of the top reasons pages are suspended or removed from Facebook altogether.
Always comply with copyrights
At times, it can be difficult to determine who views what on Facebook. However, after studying the Page Terms, it is clear that your page content is public to everyone who can view it. Furthermore, there are stringent terms to make sure that your cover photo or any other content on your page does not mislead or breach anybody’s copyright.
When it comes to your cover photo, it is super important that you have the legal rights to use any image you may be considering. To make sure that you do not breach other people’s copyrights, cross-check the licensing requirements for all stock photos that you might be using, get permission if you use the photo of another person, or just use your own images.
The bottom line
We are all aware of Facebook’s reach and how the platform can play a crucial role in enhancing the growth of your online business. But we must not forget that Facebook is also a business, and they have formulated a number of policies to safeguard their users. The company has over ten policies dealing with this-including the ways of reporting copyright infringement, data usage, and advertising.
As you continue to use Facebook to market and grow your business, it is important to take some time to read and understand its terms. This can protect you from losing your business’s privileges on Facebook and help to maintain your business’s stellar reputation.
LightHouse Graphics specializes in several areas of online presence such as graphic design, website design, and social media marketing and content creation…just to name a few. If your business needs assistance in any of these areas, give us a call. We’d love to work with you.