There has been a lot of buzz surrounding Facebook Live with business polls and advertising agencies regarding it as an important tool for business marketing. For something that recently arrived on the online spectrum, the tag of “the next big thing” is huge and frankly cannot be ignored. As a result of this, it is only right that the reasoning behind this is explained.
In the world in which we live, there is a chance of finding 9 out of 10 individuals with a smartphone that possess internet connection. This allows for live streaming and sharing of videos 24-7 and as a result, companies are now able to reach consumers faster than in the past. Statistics and polls show that a video is likely to generate 100% more shares and likes than images or texts when utilizing social media. When put in simpler terms, it means that if you as a business want to get your message across to a wide range of consumers, better value can be gotten through videos and Facebook Live is just the tool you need to make this happen.
If Facebook Live is such a good thing, then it is important that you the reader know the ins and outs. It is a pretty simple platform to use:
– The platform allows you to hold a live Question and Answer session.
– You can showcase your product and demonstrate how it works.
– You can also make announcements regarding new product launches and sales.
– Give behind the scenes, content can be presented to customers involving development stages of products or trainings.
– Try live streaming of company events.
– Or even give daily updates about the business or helpful tips and advice.
It can be said that the founder of Facebook, Mark Zuckerberg, created the platform based on the fact that more people are losing interests in watching regular television and instead are more focused onis using their smartphones and devices to gain access to information on the internet. Seeing as the Facebook site is the most influential social media site with over 1 billion users every day, businesses get more exposure for their products via this means. Once a video is uploaded for your business on the site, it remains on the site for the viewing pleasure of customers. The good thing about this platform is that it allows any company from any industry regardless of size as far as it is well known.
All that is required to access Facebook Live is a video camera, connection to the internet and a Facebook account. A system that is proprietary allows for the viewers to react to the video as it streams instead of as a whole. The videos can also be edited and filtered to be found by certain groups if your business is for a targeted audience. The number of viewers watching the video can also be seen with the option of subscribing also available to the viewers. The power of social media is really harnessed by this new Facebook development which is something every business should consider adding to their social media repertoire in 2017.
LightHouse Graphics specializes in several areas of online presence such as graphic design, website design, and social media marketing and content creation…just to name a few. If your business needs assistance in any of these areas, give us a call. We’d love to work with you.