If you are looking to boost your social media interaction, images are the way to go. Research has shown that the human brain can process images faster than it can process text. Images contribute highly to brand recognition by the masses. Your audience is most likely to associate your picture with your products and easily remember it even after extended periods of time. What’s more, images that are highly visually appealing will capture the viewer’s attention and keep them interested in your content.
The images that you upload to your social media should be shareable. Nobody wants to share or re-tweet dull and ordinary pictures. You should ensure that your images are visually appealing and tell a story. They should invoke feelings that compel the audience to share them. Some emotions that are easily expressed through images and promote a great deal of sharing are; fear, inspiration, shock, amusement, awe and controversy.
It is, however crucial to consider your brand name and audience. As much as sexual images might invoke emotion, it would be inappropriate to upload them in most instances. The same would apply to violent images or anything else considered controversial by most acceptable standards. Costly mistakes such as this could end up negatively affecting your business’s reputation.
The following are types of images that glue your audience to your social media.
Promote your products or services by using pictures that are informative. Some industries are quite complicated and pictures or infographics offer the reader information at a glance and are quicker and easier to read than a lot of complicated industry mumbo jumbo.
Photos of your fans, staff or people behind the production of your product
People like to be able to relate a face to a product. It makes the whole purchasing experience more personal. A reader is much more likely to purchase a product if they can relate to the brains behind it. Likewise, people like to see that other people also like the product and have used it before. Think of it as an endorsement from your fans. Fans also love it when you shine the spotlight on them. It makes them feel important and valued.
Before you create your images, it is important to know your social network’s requirements. Most networks such as Google+, Twitter, Facebook, Pinterest, and Instagram, will specify the image size that you can upload. Finding out the needs beforehand will eliminate frustrations that might cause you to lose focus.
How to match your brand, logo, and images
It’s best if you take the photos yourself.
Most people rush for stock photos, and those are great for some uses, but the truth is that most of them are not designed specifically for your brand, logo or product. Stock photos are not unique, and your audience can find them in countless other networks. If you want to truly promote your brand, the best solution is to take your own pictures yourself if at all possible or have your images created by a professional photographer that will allow you to digitally add your branding during the editing process. LightHouse Graphics can also add your branding to images as well.
Ensure that your image does not distract from the main content. Place the image on the bottom right or top left. If you are placing your content on top of your image, it’s best to fill any empty space on the image with the content rather than covering up the main part of the image.
Colors and Fonts
Avoid using too many different colors. Too many colors are exhausting to the eye and may put off your audience. Go for colors that match your branding colors.
The goal of any business-oriented social media platform is to engage more readers. If the human brain can retain 80% of what it sees and only 20% of what it reads, why not incorporate images? Use more pictures and achieve engaging social media interaction! The images will encourage more sharing and re-tweeting, and this will translate into high traffic and conversions.
Need help creating your amazing social media content? Call LightHouse Graphics. Our team will work with you to create an incredible social media presence that your followers will love.