03 Oct The Essentials of Online Reputation Management
Do you own a small business? If yes, then you need to have an effective reputation management strategy in place.
Reputation management should be central to your marketing strategy.
Everything your current and potential customers experience has an impact on your reputation, from the customer service you provide to the quality of your products. They are all important when it comes to reputation management.
A sterling reputation is fundamental to quickly build your business.
A poor reputation can negatively impact your business indefinitely. It’s important to be proactive when it comes to your business’s reputation. Don’t just play defense. Anticipate and address issues before they negatively affect your customers.
Your online reputation is an essential part of your brand reputation.
Ninety percent customers read online reviews before making a decision to buy. In fact, over 70 percent of all purchasing decisions are determined by online reviews. And to 84 percent of all customers, the comments and reviews they read online are as trustworthy as personal references. A working online reputation management strategy to monitor social media comments, reviews, and other content that could impact your business is essential.
Tips for Managing Your Online Reputation
The earlier you work toward building a positive online reputation, the better. Start today by following these tips to guide your reputation management strategy:
- Google your business.
No matter the type of business you have, searching for it on Google can give you a glimpse of what potential customers will see when developing their first impression. Check the first two pages of Google results. Address any issues, reviews, and comments.
- Respond to your online reviews to create a positive brand impression.
Avoid letting bad online reviews sit unchallenged. When responding to a negative review, apologize to the customer for giving them a bad experience and make a promise to do better next time. If steps have already been taken to avoid the issue in the future, let the reviewer (and your potential customers) know.
Avoid getting into arguments with customers. Respond reasonably and respectfully regardless of how rude the customer’s comments are.
When your customers leave positive comments, thank them. It lets the reviewers know you recognize them and appreciate their business, and it shows prospective customers you are engaged and care about their experience.
- Register your business.
Register your business on major social media outlets like Google, LinkedIn, Bing, Facebook, Instagram, and Yelp. Customers are hesitant when they come across businesses that seem absent due to unregistered accounts. By securing all unclaimed profiles for your business, you will be able to create a series of valuable assets.
Also, get domain names registered using your name and business name. Don’t allow an individual with bad intentions to claim domain names that could belong to you. They could end up ruining the reputation of your business.
- Use Google Alerts to monitor your name.
Google Alerts allows you to receive email alerts whenever something is posted about you or your business. Monitoring Google Alerts makes it easy for you to identify negative or positive posts early and take appropriate action. Reply without delay to a scathing attack, and you can turn it into a business opportunity.
- Produce lots of positive content.
Even as you watch for negative content, ensure you produce positive content in plenty. This could be in the form of regular tweets, social media posts, profile blurbs, and blog posts. Develop your content in a way that paints your business in a positive light and provides a service to your current and potential customers. Provide your audience with tips, offers, and helpful information.
- Become an industry expert.
By offering classes, giving talks, producing media, and publishing articles, you can establish yourself as an expert and thought-leader in your industry. You will build trust among prospective customers and inevitably benefit your business.
It is clear that reputation management has the ability to make you and your business stand out from the crowd. Take advantage of it starting now. LightHouse Graphics specializes in several areas of online presence, including social media marketing and content creation. If your business needs assistance in these areas, contact us. We’d love to work with you.