When you are building your business, social media is absolutely going to be at the forefront of your advertising plan. It’s important that you choose the right platforms to connect with your target audience. You need to have a solid presence where your target audience is. Too many people jump into social media then ignore many important elements that will determine their success. It’s not as simple as just posting pictures and memes, you need to have an effective strategy.
The following are the basic tips to help get your business rolling on social media:
Identify Goals, Persona and Target Audience
It’s best to start building your social media strategy by identifying your goals and objectives. Write them down. They should be specific, measurable, realistic and time-bound in relation to the business you are starting. Next, take some time to put lots of thought into creating brand awareness that is specific to your audience. Every business has a specific objective hence you must align your social media plan to those goals. Establish your niche and connect with people to achieve your objectives. For example, if you want to increase sales, you must do intense marketing to increase the customer base. Creating a persona will determine how people perceive your business. Your presence on the social media platform should be well utilized by educating people about your business and brand. The kind of words and the images you post on social media will leave a lasting impression on the audience. The target audience should be identified in terms of personal characteristics like age, social status, occupation, etc.
Identifying the Best Social Platforms to Use
Invest some time in doing your research when choosing the social media platform(s) that will fit your business. Once you set up an account, try it as a personal account first before opening a business account. This will help you understand the traffic level of that particular network. Try to understand how people interact on topics that relate to your business. You can type in your business keyword and you will get a broad picture of the number of searches. Networks like Facebook, Twitter, and LinkedIn are all different. For example, LinkedIn is more of a professional network compared to Facebook. If your product requires a visual aspect, then Instagram would be the most appropriate. Researching these platforms will give you an idea of how popular they are with your specific set of demographics and how well they will work for your type of business. In addition, you will understand your competitors better. You can scope them out and see what they are posting on their feeds and see how the public is responding to those posts and then build your strategy from there.
Select the Best Social Media Management Tool
Choosing the right tool will help you get the most from your marketing. Identify the main features that your tool should provide. A social media tool could be an application that suits your business and its needs. You don’t want to waste money on something that does way more than you need, but you also don’t want to use a platform that is too simple and doesn’t provide the services you want. Your social media management tool should be able to publish your content to the respective social media platforms. Further, it should aid in generating reports and creating the necessary content. The tool should be easy to integrate with portable devices like mobile phones. It should also be easy to use on other business applications. Some of the most popular SMM tools out there are Social Report, Hootsuite, and Sprout Social.
Monitor and Measure Your Performance
You can only understand if you are performing well through monitoring your progress. Analyze your business goals to see if you have been able to achieve them. Listen to what people are saying about your product and how they respond. Then, respond to their comments or questions. Keep up with the current trends to gather information that might be beneficial to your business. Make necessary changes and tweaks along the way to put your business more in line with what your potential customers are looking for.
Social media is free but requires patience and effort to achieve the desired results .You will eventually get a lot of positive feedback regarding your business once you follow the above simple steps. If you find social media to be overwhelming for you, contact Lighthouse Graphics. We can take care of all of your social media marketing and content needs, freeing you up to do the things you love!
LightHouse Graphics specializes in several areas of online presence such as graphic design, website design, and social media marketing and content creation…just to name a few. If your business needs assistance in any of these areas, give us a call. We’d love to work with you.