Why You Need a Social Media Manager - LightHouse Graphics

Why You Need a Social Media Manager

Juggling everything that your business requires is a tough job. There are certain areas, however, where it may be in your best interest to hire a pro and let them take the burden off of your shoulders. Social media marketing is one of these areas. Why spend hours and hours guessing at what content is trending, what times are best to post, and whether or not your efforts are even making a difference when you can hire a social media manager to do the work for you? Here are the top reasons your business definitely needs a social media manager.

Ease the Burden

Generally speaking, a social media manager can take care of all your online marketing requirements. Contrary to the popular belief, not just anyone can create a business fan page correctly. It is best to hire a professional who does this for a living and already knows all of the specifications to creating an engaging page. Your goal should be to have the top social presence compared to your competitors. It will absolutely be in your best interest to hire a person with extensive knowledge about all social marketing platforms.

Build a Killer Social Media Strategy

Social media marketing for business is constantly evolving. You need a professional to handle all the latest strategies, tools and platforms as well as stay abreast of any changes among each platform. A social media strategy that is well thought out is necessary for a successful social media marketing campaign. You need to have a plan to move forward. Your content should be valuable and consistent.

Create Specialized Content That Engages Followers

It is easy to quickly lose popularity and presence online. With just one click, people can ignore you altogether if they choose. You need someone to provide engaging, valuable content for people to read, enjoy, and most importantly share. Then they will feel comfortable joining in the conversation.

A social media manager can advise on the content strategy and the road map to follow. It will become easier for you to distinguish the content that is engaging from content that is not. Successful managers have a customer service, marketing, or PR background and also have strong journalism skills. This is especially helpful because writing, editing and pitching are the foundations of exceptional social media.

Keeps the Conversation Going

A manager will keep the conversation going surrounding your brand. Their main focus is to keep people talking about your company and the products and services you offer. This allows you to have more time to do what you love and not have to be a slave to your social media marketing.

If your social media presence is not managed correctly, you could potentially be throwing away thousands of dollars a year rather than having your social media working for your benefit. Done correctly, social media marketing has the ability to make your brand a household name for a fraction of the cost of traditional advertising. Your business will be working for you while you sleep, as your manager can schedule posts to show up automatically while you’re away doing other things. Where else can you find a more effective and efficient system of business promotion?

If you would like to learn more about social media marketing management, contact LightHouse Graphics or Geaux Web Services today. Let us show you what effective, engaging, and consistent social media management can do for your business.